Comment: Paddy Power’s British market plan is a risky bet

Bookmaker Paddy Power continued to be bullish on the British market last week as it stuck with plans to keep opening new high street shops in selected locations – as much as 30 over the next three years.

30th August, 2008

Bookmaker Paddy Power continued to be bullish on the British market last week as it stuck with plans to keep opening new high street shops in selected locations – as much as 30 over the next three years.

It’s ambitious but questionable. Power’s British outlets continue to underperform relative to their Irish counterparts and they appear to require a lot of effort for little short-term return.

Turnover per shop continues to be...

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