COMMENT: JNLRs show RTE struggling with youth

Today's Joint National Listenership Research (JNLR) results show soaring radio listenership cent and RTE's struggle to attract younger audiences, writes Catherine O'Mahony.

2nd February, 2012
'Of some comfort to the cash-strapped industry will be the news that daily radio listenership remains remarkably high.'

So the latest Joint National Listenership Research (JNLR) results are out, a volume of data so large and diverse that it allows just about every radio station to claim some kind of triumphant victory, no matter how arcane.

JNLRs are pretty much a currency for radio when it comes to seeking advertising revenue, so every point scored counts.

There are, however, some indisputable facts from the latest report, which covers the full year of 2011.

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