Tuesday August 11, 2020

Comment: Embrace social upheaval

Retailers need to arm themselves with the latest weapons in the war for customers and profits, writes Aidan Grimes.

31st March, 2012
Some retail operators are not making the most of social media. Photo: Maura Hickey

Given the volatile nature of the economy, it is incumbent on all property professionals to be armed with the necessary tools to attract as much business as possible into our retail schemes.

The impact of social media on driving footfall and crystallising sales in shopping centres in Britain is now starting to be realised, and a recent social media conference at the BBC's new headquarters, MediaCity in Manchester, confirmed this. I left the conference convinced...

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