Coming out in a rasher

Galtee has begun its first major marketing campaign since being bought by Kerry Foods last year.

3rd July, 2010

Galtee has begun its first major marketing campaign since being bought by Kerry Foods last year.

The brand launched the new campaign with a flash mob on the streets of Dublin last week, where dancers dressed in rasher costumes ran through the streets petitioning for a Rasher Festival.

The campaign aims to reposition the brand with a clear emphasis on online and social media, and a central theme – Rasherfest, Celebrate the Rasher – to...

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