The north-west's awake, according to new Fáilte Ireland statistics which reveal that the region has the country's highest rate of returning visitors. This constitutes an impressive achievement for an area with very modest infrastructure and visitor numbers.
Now, three of its counties - Sligo, Mayo and Roscommon - have introduced a number of different marketing initiatives to capitalise on that pull.
County-wide campaigns and smaller instances of innovative place branding and creativity have...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team