COLUMN: Vine’s Growing Pains

Twitter's Vine could move beyond porn-related cock-ups to become the online equivalent of the 30-second ad we know and love on Radio and TV, writes Steve Dempsey.

30th January, 2013
A screen grab from a Vine produced by General Electric (click the link in the story to watch all six seconds).

Last October Twitter bought a little company called Vine. It was a strategic land-grab, similar to Facebook’s purchase of Instagram, intended to allow Twitter to claim a foothold in the world of online video; the app allows users to easily create looping, six-second videos. Last week, the social network’s vision for Vine was unveiled.

But it’s had a few problems in its short lifespan. Firstly, Facebook decided it was a threat...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 6 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 6 years ago