COLUMN: Vine’s Growing Pains

Twitter's Vine could move beyond porn-related cock-ups to become the online equivalent of the 30-second ad we know and love on Radio and TV, writes Steve Dempsey.

30th January, 2013
A screen grab from a Vine produced by General Electric (click the link in the story to watch all six seconds).

Last October Twitter bought a little company called Vine. It was a strategic land-grab, similar to Facebook’s purchase of Instagram, intended to allow Twitter to claim a foothold in the world of online video; the app allows users to easily create looping, six-second videos. Last week, the social network’s vision for Vine was unveiled.

But it’s had a few problems in its short lifespan. Firstly, Facebook decided it was a threat...

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