In the battle for the estimated €1.5 million sponsorship bonanza for today’s All-Ireland hurling final combatants, Kilkenny already have one advantage over Tipperary: they’ve won over more neutrals.
Although Co Kilkenny has a population of 95,000, the equivalent of 329,000 people claimed the Cats as their number one team, according to research by consultancy firm Onside.
Tipperary, with a population of 158,000, are supported by the equivalent of 224,000 people.
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