Coca-Cola to extend International Rules deal

Coca-Cola will renew its sponsorship of the International Rules Series between Ireland and Australia over the coming two months.

Ian Kehoe - avatar

Ian Kehoe

4th November, 2006

Coca-Cola will renew its sponsorship of the International Rules Series between Ireland and Australia over the coming two months.

The soft drinks giant had privately expressed concerns about the future of the series after violence marred the two tests in Australia last year.

However, the success of this year’s series has prompted the company to seek a two-year extension to its deal.

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