When Tony Blair was running in his third and final general election campaign as leader of the British Labour Party in 2005, he and his advisers wondered how they could effectively have a campaign led by a man who was - in the wake of the disastrous adventure in Iraq - unpopular and mistrusted by the voters.
The answer they came up with was jokingly called the "masochism strategy". Blair went out to meet the people,...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team