Technology, celebrity and art aren't the typical areas of specialisation for a below-the-line marketing company, but they are regular fare for CMS founder Noel Kelly.
Kelly, who used to work for Cadbury, runs CMS Marketing.
Originally a merchandising company, it has diversified over its ten-year history into event management, sampling and street promotions, as well as celebrity-management (clients on the roster include Diarmuid Gavin, Ryan Tubridy and Gerry Ryan).
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