Cloud Computing: Hybrid future for the Cloud world

After all the hype and confusion around cloud computing, some certainties are starting to emerge, Ian Campbell reports.

Aidan Rowsome, head of cloud practice at Unity: When you lead a race to the bottom, you're already losing'

While the debate about precisely what the cloud means to different people has not gone away, there is enough consensus about its various incarnations to generalise about its future. It's here for good and there's a growing surge of cloud-centric activity. That's not to say, however, that the future is exclusively cloud. Most experts and analysts agree that we're heading into a hybrid world where organisations consume a combination of public and private ...