Clerys connection pays off for chocolatier

Mobile pop-up stores could be a useful device for small businesses to get themselves up and running, according to the owner of a Carlow confectionery company.

8th January, 2011

Mobile pop-up stores could be a useful device for small businesses to get themselves up and running, according to the owner of a Carlow confectionery company.

The Chocolate Garden of Ireland reported stronger than expected Christmas sales as a result of setting up a mobile shop for six weeks at Clerys department store on Dublin’s O’Connell Street.

‘‘It is a useful business model for a small company to dip its toes...

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