Classical notes

Opera Theatre Company (OTC) projects a youthful, vibrant and rather daring image.

20th January, 2007

Opera Theatre Company (OTC) projects a youthful, vibrant and rather daring image.

This corresponds with its aim of attracting young people to opera. An emphasis on youth - not just in marketing terms but in its outreach programme - has been justified down the years and the company has built a large and loyal following of young people. It even runs a ticket-discount programme called Opera Virgins to attract first-timers.

It comes as a shock,...

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