Civic Hybrid comes up trumps
As every good marketing man knows, a survey is a great way to get your product in the headlines.
As every good marketing man knows, a survey is a great way to get your product in the headlines.
For some reason, news editors are suckers for statistical breakdowns - a personal favourite from my time at the coalface was one from a leading chocolate-maker that claimed 80 per cent of women preferred chocolate to sex.
The company concerned earned itself reams of free advertising space across newspapers and radio for over a week, the only...
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