Civic Hybrid comes up trumps

As every good marketing man knows, a survey is a great way to get your product in the headlines.

22nd April, 2006

As every good marketing man knows, a survey is a great way to get your product in the headlines.

For some reason, news editors are suckers for statistical breakdowns - a personal favourite from my time at the coalface was one from a leading chocolate-maker that claimed 80 per cent of women preferred chocolate to sex.

The company concerned earned itself reams of free advertising space across newspapers and radio for over a week, the only...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago