One of Ireland's biggest accountancy bodies has poured scorn on the” over-enthusiasm'‘ for Web 2.0 marketing strategies.
The Chartered Institute for Management Accountants' (Cima) latest report, entitled’ Beyond Enthusiasm: making the business case for your organisation's use of Web 2.0', argues that many Irish business people are rushing into an internet marketing project without thinking it through.
“CIMA believes that too many Web 2.0 projects have started without a full and rigorous business...
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