CIB News: New interactive TV3 app

ShowPal, a new app developed by Dublin-based Axonista, has been launched by TV3. The new app allows viewers of the channel to interact with shows they are watching live.

Working with technology similar to music identifying app Shazam, ShowPal brings up content related to TV3 shows as they air, ranging from ads for products featured to social media updates related to programming.

Much of the content is automated but TV3 have a three-person ...