Choice of a new generation

Youth unemployment is a problem, but employers can help by revising their employment practices, according to the chief people officer of McDonald's Europe, writes Gareth Naughton.

4th May, 2013
David Fairhurst, chief people officer for McDonald's Europe. Photo: Tony O'Shea

With youth unemployment high across Europe - at 24 per cent, according to the latest EU figures - it would be easy to blame the recession for creating a generation that has yet to experience work.

However, there are much more fundamental issues at play that predate the downturn, according to David Fairhurst, chief people officer for McDonald's Europe.

"Some of these are fundamental systemic issues that face young people. The challenge is that, if we...

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