Friday May 29, 2020

Chocolate makeover

The owner of Lily O'Brien's is hoping to grab a bigger slice of the €30 million Easter egg market with a redesigned and rebranded range.

30th March, 2013
Mary Ann O'Brien of chocolate-make Lily O'Brien's. Photo: Maura Hickey

The owner of Lily O'Brien's, the Newbridge-based chocolate company, is hoping to grab a bigger slice of the €30 million Easter egg market with a redesigned and rebranded range.

Mary Ann O'Brien has so far invested more than €100,000 in the rebranding, which has included new packaging designed by Dubliner Gillian Reidy, and a new logo inspired by Celtic torque designs.

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