China: Preparation is key to success

If you are planning to do business in China, make sure you research the market well before jumping in, writes Gareth Naughton.

31st March, 2012
China: Preparation is key to success
Mark Fitzgerald, president, Irish Exporters' Association, John Perry, Minister of State with special responsibility for Small Business, and Colin Lawlor, chairman of the Irish Exporters' Association's Asia Trade Forum.

Irish companies considering entering the Chinese market should be prepared for a long, hard road ahead. Put in the effort, however, and the rewards can be enormous, according to Colin Lawlor, chairman of the Irish Exporters' Association's Asia Trade Forum.

"This is a rapidly advancing, technologically literate, spending consumer base and it is reaching into massive numbers," Lawlor said.

"There is a huge growing burgeoning middle class with high levels of disposable income and, therefore,...

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