China: Local market knowledge pays great dividends
Taking your time getting to know the Chinese market and cultivating business 'guanxi' will enable your company to reap the rewards, according to investor Fred Combe.
Taking your time getting to know the Chinese market and cultivating business 'guanxi' will enable your company to reap the rewards, according to investor Fred Combe. 'Guanxi' is the Chinese word for relationships. It is an important term when it comes to business in this region.
"Asians take a far more long-term view on business, so the development and courtship of the relationship are essential," said Combe, who is an active investor in start-ups across...
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