China: How to make that leap
PCH, the largest Irish exporter to China, set up in the country in 2003 - and hasn't looked back since, writes Siobhán Brett.
So long as a business arms itself with clear-cut objectives and plenty of initiative, the Chinese market isn't a tough one to crack, according to Liam Casey, founder and chief executive of PCH International, the largest Irish exporter in China.
Enterprise Ireland's newly appointed start-up ambassador for the Greater China region set up PCH in Cork in 1996. The company is now a leader in accessories for 'post-PC era' products, such as tablets, e-readers and smartphones.
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