China: How to make that leap

PCH, the largest Irish exporter to China, set up in the country in 2003 - and hasn't looked back since, writes Siobhán Brett.

31st March, 2012
China: How to make that leap
Liam Casey, founder and chief executive, PCH International: the company exports products to more than 60 countries from Shenzhen. Photo: Simon Bertrand

So long as a business arms itself with clear-cut objectives and plenty of initiative, the Chinese market isn't a tough one to crack, according to Liam Casey, founder and chief executive of PCH International, the largest Irish exporter in China.

Enterprise Ireland's newly appointed start-up ambassador for the Greater China region set up PCH in Cork in 1996. The company is now a leader in accessories for 'post-PC era' products, such as tablets, e-readers and smartphones.

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