China Business Summit: Chinese market demands time and effort

Irish businesses need to take a genuine interest in order to succeed in the Chinese market according to Marie O’Brien, partner and head of A&L Goodbody’s China programme.

“When you approach the Chinese market you need to plan and be respectful of how that market operates. You need to take time and invest in building genuine relationships. It takes long-term investment and genuine interest to succeed,” O’Brien told the Sunday Business Post.

O’Brien ...