Chill.ie gives it to the insurance customer straight

Online insurance broker Chill.ie has been relaunched on the market with a straight talking message. Chill.ie is aiming to eliminate the hassle and dread associated with insurance shopping.

15th January, 2011

Online insurance broker Chill.ie has been relaunched on the market with a straight talking message. Chill.ie is aiming to eliminate the hassle and dread associated with insurance shopping.

It is running a new ad campaign on TV, radio and online, created by boutique agency Atomic. In the TV spot, Chill helps a father escape the dreaded ‘‘birds and bees’’ chat with his two young children.

Atomic’s business director Ronan...

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