Children power in family buying decisions

Children are exerting an ever-growing influence on family buying decisions, new research from media agency Carat shows.

11th May, 2014

Children are exerting an ever-growing influence on family buying decisions, new research from media agency Carat shows. While food is the biggest category in which children have influence, they are also exerting greater influence on holiday destinations, tablet and computer purchases and even the choice of TV service provider.

Cereal choice is the single biggest area of child influence, with 32 per cent of households saying children ''greatly influence this and 51 per cent reporting...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 11 months ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago