Children power in family buying decisions
Children are exerting an ever-growing influence on family buying decisions, new research from media agency Carat shows.
Children are exerting an ever-growing influence on family buying decisions, new research from media agency Carat shows. While food is the biggest category in which children have influence, they are also exerting greater influence on holiday destinations, tablet and computer purchases and even the choice of TV service provider.
Cereal choice is the single biggest area of child influence, with 32 per cent of households saying children ''greatly influence this and 51 per cent reporting...
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