Wexford’s cheese producers are taking their fight to win a share of the branded cheese market to our television screens.
Farmers from the co-operative which part-owns Wexford Creamery are starring in a new €400,000 television and print advertising campaign for a brand recently introduced to the Irish market.
Three of those farmers’ faces are also to be found on the packaging for the Wexford Cheese products, which first appeared in Britain in 2004...
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