Charity campaign wins award

An ambient and poster campaign for the charity Focus Ireland was voted the Media Idea of the Year and was the Grand Prix winner in the third annual Marketing Media Awards last week.

15th January, 2005

An ambient and poster campaign for the charity Focus Ireland was voted the Media Idea of the Year and was the Grand Prix winner in the third annual Marketing Media Awards last week.

Created by Chemistry, the campaign was based on the Dublin Tourism commemorative plaques drawing people to buildings associated with famous names. It attracted widespread positive media coverage.

Response rates to a donor mailing and the results of a direct drop to homes...

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