Centra splashes out €1 million on new ad campaign
Centra is spending more than €1 million on an advertising campaign for its new range of own brand products.
Centra is spending more than €1 million on an advertising campaign for its new range of own brand products. The convenience store chain has spent a further €8 million developing the range, which includes more than 900 products and is the largest product launch in its 34-year history.
The launch is being supported by an ad campaign devised by Irish International and includes a TV commercial produced by Stuart Douglas of Max Films, radio spots, press,...
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