Irish celebrities are backing the National Dairy Council (NDC) in a nationwide advertising campaign for its new packaging mark, which assures consumers that their milk or cream is of Irish origin.
The NDC’s €700,000 media campaign features Munster and Ireland rugby star Paul O’Connell, RTE broadcaster Mary Kennedy, sports presenter Micheál O’Muircheartaigh and broadcaster George Hook. All ads will carry the messages:
‘We’re behind local dairy farmers...
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