Maurice Pratt’s firm has warned profits will slump, with the wet summer causing a fall-off in Bulmers sales and rivals Scottish & Newcastle aggressively pricing cider.
The C&C story took another twist last week with a second unexpected profit warning, as bad weather continues to dampen the company’s growth prospects.
The Bulmers/Magners growth trajectory has been well and truly interrupted now - in July, total cider sales fell 30...
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