C&C pushes cider in Britain

Young Euro RSCG has created one of the world's biggest posters in a push to promote Magners Irish Cider, the British version of Bulmers.

8th October, 2005

Young Euro RSCG has created one of the world's biggest posters in a push to promote Magners Irish Cider, the British version of Bulmers.

The approach tunnel for Irish flights at Heathrow Airport – which measures 180 feet, half the length of a football pitch – will serve as a giant advertisement for the cider brand in Britain for the next year.

Footage was shot for the giant poster at the Bulmers orchard in Clonmel, and...

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