C&C has €20m European hangover

There is growing speculation that C&C will suspend trials of Magners cider in Munich and Barcelona to focus on reestablishing the brand in Britain.

19th January, 2008

There is growing speculation that C&C will suspend trials of Magners cider in Munich and Barcelona to focus on reestablishing the brand in Britain.

Market sources said there was an expectation that the company would announce plans to halt the trials Munich and Barcelona.

‘‘The feedback we’re getting is that it is not going well, Munich especially,” said one broker.

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