Cashing in on the Bard

William Shakespeare doesn’t seem to have cared much about posterity. He allowed half his plays to go unpublished in his lifetime, left no books or manuscripts behind and didn’t even bother to teach his daughters how to read or write.

The great Bard would be more than a little bemused, therefore, to know that almost 400 years after his death he’d become the greatest cash cow in the history of British tourism.

The ...