Stiff competition in the resort hotel market has bred invention at Carton House in Maynooth, Co Kildare. Its marketing department has produced a YouTube-hosted video series with a view to promoting the brand at home and abroad.
The 36-clip series features gardening demos, fitness instruction, kitchen how-tos and advice on golf swings from the hotel's resident experts. Links to the series have been sent out to more than 50,000 e-mail addresses on the its mailing...
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