Carton House drives sales online

Stiff competition in the resort hotel market has bred invention at Carton House in Maynooth, Co Kildare.

23rd June, 2012
Francis Howley, director of golf, and Deirdre O'Brien, marketing manager, Carton House. Photo: Maura Hickey

Stiff competition in the resort hotel market has bred invention at Carton House in Maynooth, Co Kildare. Its marketing department has produced a YouTube-hosted video series with a view to promoting the brand at home and abroad.

The 36-clip series features gardening demos, fitness instruction, kitchen how-tos and advice on golf swings from the hotel's resident experts. Links to the series have been sent out to more than 50,000 e-mail addresses on the its mailing...

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