Cars go digital to drive up sales

Car brands are increasingly turning to digital communications, with social media playing a big role in the launch of two new models from different brands.

27th November, 2010

Car brands are increasingly turning to digital communications, with social media playing a big role in the launch of two new models from different brands.

An online campaign to promote the launch of Nissan Leaf, the first electric car to hit the Irish market, took gold for best online marketing campaign of the year at the Golden Spiders earlier this month.

The campaign was notable, not only because it has been very successful - deposits...

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