Thursday February 27, 2020

Carlsberg is consumers' top brand for tournament

Carlsberg, Mastercard and Adidas are the top three brands associated by Irish consumers with the upcoming UEFA Euro 2012 tournament, according to new consumer research.

12th May, 2012

Carlsberg, Mastercard and Adidas are the top three brands associated by Irish consumers with the upcoming UEFA Euro 2012 tournament, according to the latest round of consumer research by Carat Ireland.

Global sponsors took the lead in the Carat survey - Carlsberg was the brand most associated with the event (one in five people mentioned the beer first). The event's sponsor in Poland, Mastercard, followed not far behind (at 14 per cent).

Adidas was the first brand...

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