Carat sponsors TED programme on Newstalk
Carat has been named as sponsor of Newstalk’s new TED Radio Hour, which airs for the first time today.
Carat, the Dentsu Aegis Network-owned agency, has been named as sponsor of Newstalk’s new TED Radio Hour, which airs for the first time today.
The package includes spots, live mentions, stings, an online presence and social media promotion. Fifty-two episodes will air on Newstalk. It is understood that four media agencies pitched to be the programme’s sponsor, which is indicative of a shared desire for better public visibility in the sector.
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