Carat keeps BoI account

Bank of Ireland is keeping its media account with Carat Ireland after what it described as a ‘‘very competitive’’ pitch process involving Starcom Mediavest and OMD.

16th September, 2006

Bank of Ireland is keeping its media account with Carat Ireland after what it described as a ‘‘very competitive’’ pitch process involving Starcom Mediavest and OMD.

Michelle Spillane, head of marketing communications at Bank of Ireland, said: ‘‘Carat has successfully demonstrated through its strategic vision and innovation in new media that it was in the best position to both build on the success that has been delivered to date and also...

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