Irish radio stations are turning heavily to podcasting, but profiting from these downloadable broadcasts is proving tricky.
‘‘At present, we don’t sell advertising around the podcasts and all our podcasts are free,” said Aisling McCabe, sales and business development manager of RTE.ie. ‘‘We do plan to introduce an advertising and sponsorship model around relevant podcasts in the near future, but the exact packages haven’t yet been finalised.”...
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