Friday August 14, 2020

Can podcasting ever pay its way?

Everyone’s podcasting now, but when will the service turn a profit for the big broadcasters? Dermot Corrigan reports.

24th March, 2007

Irish radio stations are turning heavily to podcasting, but profiting from these downloadable broadcasts is proving tricky.

‘‘At present, we don’t sell advertising around the podcasts and all our podcasts are free,” said Aisling McCabe, sales and business development manager of RTE.ie. ‘‘We do plan to introduce an advertising and sponsorship model around relevant podcasts in the near future, but the exact packages haven’t yet been finalised.”...

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