Campbells sells a million Soupfulls

Soup giant Campbells has sold a million units of its new product, Soupfulls, in the six months since its launch, turning a static grocery segment into one with 30 per cent growth.

18th February, 2006

Soup giant Campbells has sold a million units of its new product, Soupfulls, in the six months since its launch, turning a static grocery segment into one with 30 per cent growth.

‘Wet ambient’ soup - the kind that doesn’t have to be chilled and is usually found in tins - was a stagnant category before Campbells introduced the new product last August, with a €500,000 marketing budget.

Soupfulls come in a...

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