Soup giant Campbells has sold a million units of its new product, Soupfulls, in the six months since its launch, turning a static grocery segment into one with 30 per cent growth.
‘Wet ambient’ soup - the kind that doesn’t have to be chilled and is usually found in tins - was a stagnant category before Campbells introduced the new product last August, with a €500,000 marketing budget.
Soupfulls come in a...
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