On the website of the Dublin arm of creative advertising agency Publicis, there's a section entitled 'work'. There, the agency profiles its clients' advertising campaigns by video clip, in a clear, three-part format: challenge, approach and impact.
What Publicis calls 'impact' neatly sums up the chief concern of the Advertising Effectiveness (AdFX) awards, which will be held in Dublin by the Institute of Advertising Practitioners in Ireland (IAPI) this week.
AdFX is dedicated to campaigns...
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