Sunday October 25, 2020

Campaigns that go the distance

The AdFX awards will honour those campaigns that demonstrate the potential of advertising to turn around the fortunes of a brand, writes Siobhán Brett.

4th November, 2012
Cadbury arrested a 5 per cent decline in Dairy Milk sales.

On the website of the Dublin arm of creative advertising agency Publicis, there's a section entitled 'work'. There, the agency profiles its clients' advertising campaigns by video clip, in a clear, three-part format: challenge, approach and impact.

What Publicis calls 'impact' neatly sums up the chief concern of the Advertising Effectiveness (AdFX) awards, which will be held in Dublin by the Institute of Advertising Practitioners in Ireland (IAPI) this week.

AdFX is dedicated to campaigns...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 9 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 5 years ago