Calling time on alcohol advertising

The debate on alcohol ads continues to rage, with the advertising industry and lobbyists for restrictions at odds, writes Samantha McCaughren.

22nd June, 2013
Foreign adverts for a variety of drink brands: none would be permitted under Irish law.

Policy-makers thinking about plans to curb alcohol advertising further were given something to get their teeth into by Guinness owner Diageo last week.

David Smith, chief executive of the group's Irish operations, told this newspaper that getting investment in Ireland would be much harder if it became a "dark market", an industry phrase for a heavily restricted sector. This follows Ireland's long battle to secure further commitment by Diageo at the expense of increased investment...

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