Thatcham, the British Motor Insurance Repair Research Centre, has re-enforced the call for ESP stability control systems to be fitted as standard, just like ABS brakes or airbags.
As these anti-skid systems help prevent accidents from happening, up to 400 lives and 3,000 serious injuries could be prevented in Britain every year.
The impact in Ireland would be equally dramatic but high government taxation - VRT - makes importers reluctant to fit this life saving equipment.
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