Calculating the real damage for YouTube

YouTube has included Ireland in its expansion plans. This could be good news for web users - but what about media owners and advertisers? Catherine O’Mahony reports.

23rd June, 2007

YouTube has included Ireland in its expansion plans. This could be good news for web users - but what about media owners and advertisers? Catherine O’Mahony reports.

Barely two years in existence, the video-sharing website YouTube has proved successful beyond the wildest dreams of its founders.

Credited with a global audience of more than 70 million, the US website carries huge media clout. The BBC recently agreed a landmark deal to provide content...

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