Buy4Now purchased for €10 million

US retailer group MyWebGrocer has acquired the US business of Irish company Buy4Now in a deal valued at $15 million (€10 million).

20th September, 2008

US retailer group MyWebGrocer has acquired the US business of Irish company Buy4Now in a deal valued at $15 million (€10 million).

Under the terms of the agreement, Buy4Now founder Ali Murdoch will head up the new operation, Buy4Now USA, under MyWebGrocer ownership.

Murdoch will retain his existing 10 per cent shareholding in the Irish company, with sales director and co-founder Michael Veale succeeding him as chief executive.

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