Busy BAI has plenty on its plate

The ongoing cheese advert controversy is just one of a number of wrangles facing the Broadcasting Authority of Ireland, writes Samantha McCaughren.

10th March, 2013
Michael O'Keeffe, chief executive of the Broadcasting Authority of Ireland. Photo: Tony O'Shea

The broadcasting regulator attracted quite a bit of controversy last year, in part because of its RTE inquiries, but also because of plans to clamp down on cheese advertisements. The food sector geared up for a battle when the draft plans were announced by the Broadcasting Authority of Ireland (BAI), and the rules governing children's ads will now not be as harsh as originally planned.

Michael O'Keeffe, chief executive of the BAI, said that the...

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