Business of Sport: The greediest show on Earth?

On Thursday evening amid the flicker of thousands of cameras, Neymar Júnior will step out onto the hallowed turf of the Arena de São Paulo.

8th June, 2014

As Brazil and Croatia kick off the 20th World Cup finals on Thursday night, a battle for the wallets of the watching millions will commence between some of the world’s biggest corporate giants. Philip Connolly and Barry J Whyte report.

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On Thursday evening, at just before 9pm Irish time, amid the flicker of thousands of cameras, Neymar Júnior will step out onto the hallowed turf of the Arena de São Paulo. Brazil’s star...

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