Business of Sport: The Giro dividend

The first leg of the Giro D’Italia is being staged on this island next month, and enthusiasts are hoping it heralds a return to cycling’s glory days in Ireland, writes Cian Murtagh.

20th April, 2014
Mark Cavendish (pink jersey) and his Omega Pharma team set the pace on the second stage of last year's Giro d'Italia in Forio, Italy. Picture: Getty

There are few global sporting events that can match the beauty, panache and physical drama of one of cycling's three Grand Tour races. The Tour de France, the Giro D'Italia and the Vuelta Espana can match the thrill and excitement of Formula One with the colour and ceremony of Royal Ascot, combining sheer human drama with the most stunning natural scenery in world sport.

The last time one of cycling's holy trinity came to Irish...

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