Business of Sport: The business of being Rory
McIlroy is golf’s billion dollar ticket (and counting), writes Brian Keogh.
When Darren Clarke realised the dream of a lifetime by lifting the Claret Jug at Sandwich in 2011, he was already an established star. Winning The Open brought him an immediate €2.2 million bonus from Dunlop and a string of lucrative extras in terms of increased appearance fees for multiple, energy-sapping trips to lesser events on the other side of the planet.
“Darren’s already a brand,” his manager, Andrew ‘Chubby’ Chandler, said at the time. “He...
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