Business of sport: Let's drop the cheesy our girls' rhetoric: women's sport will simply never be as good as men's

Business of sport: Let's drop the cheesy our girls' rhetoric: women's sport will simply never be as good as men's

Let’s drop the cheesy ‘our girls’ rhetoric: women’s sport will simply never be as good as men’s.

There was a time when there were more great stories than successes. Far more, given there were no successes. While even Sweden and the Soviet Union had been at previous World Cups, it wasn’t until the third edition in 1998 that the Irish women’s rugby side showed up at the tournament. They paid their own way to Amsterdam, slept rough on floors in order to cut costs, stuck around for a couple of beatings by...

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