Thursday October 29, 2020

Business of Sport: How Irish firms can score at Brazil 2014

The bookies, The pub trade and The media.

8th June, 2014

The bookies

According to Paddy Power, the World Cup is likely to be the biggest betting market yet. With more customers using technology to bet through a smartphone, and the kick-off times of the matches perfect for attracting maximum audience figures, betting shops are set for a lucrative few weeks. In an ideal world, for Paddy Power at least, England go all the way to the final and lose on penalties, leaving the company with...

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